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Miller & Miller’s Petroliana, Advertising Signs & Memorabilia Auction on December 4th Grosses Over $568,000 (Canadian)

New Hamburg, Ontario, Canada, December 19, 2021 -/ExPressRelease UK/- A 1930s Canadian Eco Model 160 clockface gasoline pump and a circular, 1946 McColl-Frontenac double-sided porcelain sign, also from Canada, each knocked down for $35,400 in an online-only Petroliana, Advertising Signs & Memorabilia auction held December 4th by Miller & Miller Auctions, Ltd. based in New Hamburg, Ontario.

All prices in this report are in Canadian dollars and include an 18 percent buyer’s premium.

The rare, 1930s Canadian Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle marked, “Service Station Equipment”, was the expected top lot of the auction, with a pre-sale estimate of $20,000-$25,000. Eager bidders beat the high estimate by $10,000. The clockface pump had had an older, professional restoration to the Texaco colors.

The 1946 McColl-Frontenac porcelain sign, six feet in diameter, marked “P&M-46” on the bottom, was expected to realize $12,000-$15,000, but aggressive bidding more than doubled the high estimate, Also, a 1930s Red Indian single-sided porcelain sign, also circular, five feet in diameter, marked “The W. F. Vilas Co. Limited, Cowansville, P.W.”, went for $27,140. Both signs were from Harron’s General Store in Elsinore, Ontario. Their slogan: “Call Elsinore, 424”.

The 530-lot auction featured seldom-seen Canadian soda signs from the 40-year collection of James Burridge and the advertising collection of the late Dave Toccalino. The sale also boasted a carefully curated offering of jukeboxes, gasoline pumps, toys and original memorabilia from the 1890s-1970s. Major categories included advertising signs, and tins, general store, tobacciana, clocks, co-op, petroliana (gas station collectibles), automobilia (car collectibles) and breweriana.

“Most of the content in this sale had been tucked away in private collections for decades,” said Ethan Miller of Miller & Miller Auctions. Ltd. “Collectors jumped at the chance to own what they’d likely never see again. Condition has always been the great divider. Many of the top lots went to buyers who were investing in condition. Some of the numbers were staggering. Good soda advertising, good petroliana – it’s all on fire. I have a feeling we haven’t seen the end of it.”

Following are additional highlights from the auction, which attracted 519 registered bidders who placed a total of 11,973 bids, for an overall gross of $568,789. Nearly all (99 percent) of all lots found new owners, and 36 percent of lots exceeded the high-end estimate. Internet bidding was via LiveAuctioneers.com and the Miller & Miller website – www.MillerandMillerAuctions.com.

A circular, 1957 Supertest double-sided porcelain sign, among Canada’s most iconic service station signs, five feet in diameter, marked “P&M Orillia 57”, with an overall condition grade of 8.25, changed hands for $11,800; and a 1950s Canadian ESSO double gas pump, professionally restored to Imperial ESSO, with the original porcelain faces and a reproduction globe, tagged “Gilbarco Sales”, graded 8.25, 72 inches tall by 48 inches wide, found a new owner for $5,900.

A 1940s American Desoto Plymouth Service dealership sign, double-sided porcelain, graded 9.25, circular, 40 ¼ inches in diameter, rang up $8,850; a 1940s Canadian Ford Smaltz double-sided painted metal oval dealer sign with applied reflective sand script, 20 ½ inches by 27 ½ inches, graded 7.75, finished at $5,900; and a Canadian 1950s Shell Wayne 70CD gasoline pump, 71 inches tall and graded well at 9.0, professionally restored to Shell colors, hit $5,605.

Nothing goes together better than a jukebox and a Coke. A 1956 Seeburg (Chicago) model VL200 Select-O-Matic American jukebox, often referred to as “VL” or “The Cadillac of Jukeboxes”, operated via coin or a credit button, realized $6,490; while a 1930-era Canadian Coca-Cola single-sided tin sign, vertically produced at 54 inches tall by 18 inches wide, marked “St. Thomas Metal Signs, Ltd., Ontario” and graded near-perfect at 9.25, commanded $7,375.

Orange Crush signs proved to be hugely popular with collectors. They included the following:

  • An exceedingly rare 1930s Canadian Orange Crush single-sided tin sign, 54 inches tall by 18 inches wide, graded 8.75, marked “St. Thomas Metal Signs, Ltd., Ontario” ($6,490).
  • A 1930s Canadian Orange Crush single-sided tin vertical bottle sign, 53 ¼ inches tall by 17 inches wide, graded 8.5, marked “St. Thomas Metal Signs, Ltd., Ontario” ($5,900).
  • Another Orange Crush vertical single-sided tin bottle sign, this one 1940s American, with the iconic ‘Crushy’ hoisting a crinkly brown bottle of Orange Crush, graded 9.5 ($5,310).

Rounding out just a couple more top achievers from the sale, a Canadian Pepsi-Cola double-dot vertical single-sided tin sign from the 1920s, showing the slogan, “Famous For Over 30 Years”, 48 inches by 16 inches, graded 8.5, fetched $5,900; and a Canadian 1940s single-sided tin sign advertising Black Cat Cigarettes, embossed and within a painted black wood frame, marked “CCC 53” (Continental Can Company), 24 inches by 24 inches, graded 7.5, reached $5,605.

Miller & Miller Auctions, Ltd. has three auctions planned for winter and early spring. They are:

  • A Canadiana & Folk Art Auction featuring Part 2 of The Osler Collection (Feb. 12, 2022)
  • A Music Machines, Toys & Advertising Auction (March 19, 2022)
  • An Advertising Auction (April 9, 2022)

To learn more about Miller & Miller Auctions, Ltd. and their calendar of upcoming events, visit www.millerandmillerauctions.com.

About Miller & Miller Auctions, Ltd.:
Miller & Miller Auctions, Ltd. is Canada’s trusted seller of high-value collections and is always accepting quality consignments. The firm specializes in watches and jewelry, art, antiques and high-value collectibles. Its mission is to provide collectors with a trusted place to buy and sell. To consign a single piece, an estate or a collection, you may call them at (519) 573-3710; or, you can e-mail them at info@millerandmillerauctions.com. To learn more about Miller & Miller Auctions, Ltd., please visit www.millerandmillerauctions.com. Updates are posted frequently.

Miller & Miller’s Online-Only Petroliana, Advertising Signs & Memorabilia Auction, December 4th, is Packed with 530 Lots

New Hamburg, Ontario, Canada, November 24, 2021 -/ExPressRelease UK/- Miller & Miller Auctions, Ltd. will usher out 2021 with an online-only Petroliana, Advertising Signs & Memorabilia auction on Saturday, December 4th, beginning at 9 am Eastern time. The sale will include seldom-seen Canadian soda signs from the 40-year collection of James Burridge and the advertising collection of the late Dave Toccalino.

The sale also boasts a carefully curated offering of jukeboxes, gasoline pumps, toys and original memorabilia from the 1890s-1970s. Overall, 530 lots will come up for bid, in categories that include advertising signs, advertising tins, general store, tobacco, clocks, coin-op, petroliana (gas station collectibles), automobilia (car collectibles), breweriana (beer memorabilia) and more.

“In the early 1980s, Jim Burridge built a collection of the rarest Orange Crush, Coca-Cola and other soda advertising signs,” said Ethan Miller of Miller & Miller Auctions, Ltd. “His entire collection is offered here and the condition is off the charts. Also, petroliana collectors will vie for a pair of single-owner Red Indian gasoline signs and the cleanest collection of White Rose and Enarco oil cans we’ve ever offered. It’s a great lineup of good, fresh, honest advertising.”

An expected top lot is the rare, 1930s Canadian Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle. It’s marked “Service Station Equipment Co. Ltd. Toronto Winnipeg Made in the U.S.A.”. The rare Canadian clockface pump, which has had an older, professional restoration to the Texaco colors, carries an estimate of $20,000-$25,000.

All prices quoted in this report are in Canadian dollars.

Vintage Canadian service station signs will be led by a circular, 1946 McColl-Frontenac double-sided porcelain sign, six feet in diameter, marked “P&M-46” on the bottom (estimate: $12,000-$15,000); and a 1930s Red Indian single-sided porcelain sign, also circular, five feet in diameter, marked “The W. F. Vilas Co. Limited, Cowansville, P.W.” (estimate: $7,000-$9,000). Both signs are from Harron’s General Store in Elsinore, Ontario. Their slogan was, “Call Elsinore, 424”.

Also up for bid will be a circular, 1957 Supertest double-sided porcelain sign, among Canada’s most iconic service station signs, five feet in diameter, marked “P&M Orillia 57”, with an overall condition grade of 8.25 (estimate: $7,000-$9,000); and a professionally restored 1950s Canadian ESSO double gasoline pump, professionally restored to Imperial ESSO, with original porcelain faces and a reproduction globe, tagged “Gilbarco Sales”, graded 8.25 (estimate: $5,000-$7,000).

Slot machines, jukeboxes and phonographs will feature the following American-made examples:

  • A 1947 Mills “Bart” Black Beauty model 25-cent slot machine fitted to a later hand-carved, painted life-size prospector after Frank Polk, working (estimate: $4,000-$6,000).
  • A 1956 Seeburg (Chicago) VL200 Select-O-Matic jukebox, referred to as “VL” or “The Cadillac of Jukeboxes”, operates via coin or a credit button (estimate: $4,000-$6,000).
  • A 1920s Edison Opera Cylinder phonograph, considered by collectors the finest of the Edison cylinder phonographs, with mahogany case and horn (estimate: $4,000-$6,000).

Soda memorabilia is also hugely popular with collectors. The auction will include the following:

  • A 1930s Canadian Orange Crush single-sided tin sign, 54 inches tall by 18 inches wide, graded 8.75, marked “St. Thomas Metal Signs, Ltd., Ontario” (estimate: $4,000-$6,000).
  • A 1930s Canadian Coca-Cola single-sided tin sign, also 54 inches tall by 18 inches wide, marked “St. Thomas Metal Signs, Ltd., Ontario”, graded 9.25 (estimate: $4,000-$6,000).
  • A 1930s Canadian Orange Crush single-sided tin sign, 54 inches tall by 18 inches wide, graded 8.5, marked “St. Thomas Metal Signs, Ltd., Ontario” (estimate: $4,000-$5,000).

Finally, for categories, these barber shop items are sure to be a big hit for collectors of the genre:

  • A 1920s American Koken porcelain barber chair with nickel-plated trim, professionally restored including brand new top grain upholstery and plating (estimate: $3,000-$5,000).
  • A 1930s American Emil J. Paidar (Chicago) child’s barber chair, porcelain with a painted white horse, restored, with new upholstery and horse’s head (estimate: $3,000-$4,000).
  • A 1940s American Emil J. Paidar (Chicago) porcelain and cast-iron barber pole, with a lighted rotating striped cylinder, encased in glass, 83 inches (estimate: $3,000-$4,000).

Automotive offerings will be led by a 1940s American Desoto Plymouth Service dealership sign, double-sided porcelain, graded 9.25, circular, 40 ¼ inches in diameter (estimate; $4,000-$6,000).

This will be an online-only auction, with no in-person event to attend, but bidders can tune in to the live webcast on December 4th at www.MillerandMillerAuctions.com to watch the lots close in real time. Internet bidding will be provided by the Miller & Miller website, as well as the popular platform LiveAuctioneers.com. Telephone and absentee bids will also be accepted.

To learn more about Miller & Miller Auctions, Ltd. and the online-only December 4 auction, visit www.millerandmillerauctions.com.

Miller & Miller’s Online-Only Auction, June 19th, Features Beer Collectibles, Advertising Signs and Tins, General Store

New Hamburg, Ontario, Canada, June 4, 2021– /ExPressRelease UK/ — An important Black Cat Shoe Polish clock (known to collectors simply as “The Black Cat Clock”), a 4 foot by 8 foot circa 1938 porcelain sign for Orange Crush soda, and an early 20th century Kuntz Brewery “Bologna Girl” lithographed tin beer tray are just a few of the expected highlights in Miller & Miller Auctions, Ltd.’s upcoming online-only Advertising & Breweriana sale slated for Saturday, June 19th at 9 am Eastern time.

The 650-lot sale will be headlined by the Peter Rea collection. “Fans of breweriana will quickly recognize that ‘condition’ is the common thread in what Peter Rea collected,” said Ethan Miller of Miller & Miller Auctions, Ltd. “Never have I met a collector so focused on perfection.”

Mr. Miller added, “We’re also featuring an outstanding cache of general store advertising that ranges from overalls to soda. It’s clean, fresh to the market and offered without reserve. Original, unrestored advertising is hard to find these days. In this sale, collectors will have their pick.”

Categories will include advertising signs, advertising tins, breweriana, stoneware, automobilia, general store, tobacciana, railroadiana and more. Internet bidding will be facilitated by LiveAuctioneers.com and the Miller & Miller website, www.MillerandMillerAuctions.com. Bidders will be able to tune in to the live webcast on June 19th to watch lots close in real time.

With a robust pre-sale estimate of $9,000-$12,000, the Black Cat Shoe Polish clock may end up being the top lot of the auction. It’s considered one of the most significant examples of Canadian advertising ever produced. The piece depicts a black cat, its jaws and whiskers erect, engaging with the product in pursuit of something beyond. It boasts, “Leads all others / Challenge the world to produce its superior” and is marked lower left, “MacDonald Mfg. Co. Ltd., Toronto”.

All estimates quoted in this report are in Canadian dollars.

The circa 1938 Orange Crush porcelain sign, although not marked, is certainly a product of St. Thomas Metal Signs, Ltd. (Canada). The store side sign is made from self-framed heavy-gauge pressed steel with heavy-shelved porcelain. The script reads, “For Refreshment Drink Orange Crush”. The seldom seen sign, not a common Coca-Cola variation, should bring $4,500-$6,500.

The Kuntz Brewery beer tray is among Canada’s most sought-after beer trays. It earned the nickname “The Bologna Girl” because the subject, a young woman, is shown serving a bologna sandwich alongside a bottle of Kuntz Export Lager. The tray, 13 ¾ inches in diameter, is marked, “Kaufmann & Strauss Co. N.Y.” It carries a pre-sale estimate of $4,000-$6,000.

A Peabody’s Overalls single-sided porcelain sign from the 1910s (“Wears like a pig’s nose”), considered one of Canada’s great general store porcelain signs, 15 ¼ inches by 48 inches, with the Peabody’s crown (symbolizing “Railroad King”) should finish at $3,500-$5,000. Also, an 1890s Ogilvie’s Flour Mills framed paper lithograph under glass, with detailed images of Ogilvie’s five operational flour mills in Canada, is expected to hammer for $3,000-$5,000.

An American 1920s-era Ward’s Lime Crush syrup dispenser, the rarest of the three Ward’s figural syrup dispensers, 14 inches tall, with the rim marked, “Design Patent Pending”, has a pre-sale estimate of $4,000-$5,000; while a 1940 Canadian double-sided, wall-mounted porcelain flange sign advertising Coca-Cola, measuring 19 ¾ inches by 17 inches and marked on the lower edge of one side, “VILAS 1940 Made in Canada”, should find a new owner for $2,500-$3,000.

A Brading Brewery Company early Canadian paper-under-glass lithograph from the 1910s, featuring the Brading’s “Stag” trademark icon flanked by the product, 23 ½ inches by 33 inches (sight) should garner $3,500-$5,000. Also, an early 20th century Carling Brewing & Malting framed lithograph paper under glass, in an oak and plaster frame, 28 ¼ inches by 28 ½ inches and marked, “The London Ptg & Litho Co., London, Ontario”, has an estimate of $2,000-$2,500.

A Kuntz Park Brewery lithographed paper, extremely rare, featuring a vignette of the Waterloo (Canada) brewery, followed by photos depicting the various equipment involved at each stage of the brewing process, framed, should reach $2,500-$3,500. Also, a 1930s-era Western Pacific Railroad single-sided porcelain sign (American), for the Feather River Route rail line, built between 1906-1909, connecting Oakland and Salt Lake City, has an estimate of $1,500-$2,000.

A Regal Brewery (Hamilton, Ont.) lithographed tin tray from the 1920s, among Canada’s most sought-after beer trays, featuring an outdoor scene with two beavers constructing a dam at the riverside, 13 ½ inches in diameter, should hit $2,500-$3,000. Also, an early 1900s Kuntz Brewery (Canada) lithographed tin beer tray with St. Bernard graphic, marked “Kaufmann & Strauss Co., N.Y.” inside lower rim, 13 inches in diameter, is expected to sell for $2,000-$3,000.

Two very different lots have identical estimates of $2,000-$3,000. The first is a Planters “Mr. Peanut” parade costume from the 1930s, made from painted fiberglass and standing 55 ½ inches tall. The suit has some splits, craze and surface scratches, mainly in the hat’s top and brim. The second is an ornate Cutler solid brass and glass chute window. The chute once adorned the lobby of an apartment building and is tagged “The Cutler Mailing System” with patent dates to 1914.

To learn more about Miller & Miller Auctions, Ltd. and the Advertising & Breweriana auction scheduled for Saturday, June 19th at 9 am Eastern time, please visit www.MillerandMillerAuctions.com. Updates are posted frequently.